PPC (Pay Per Click) Promotion


PPC Management Made Easier
Sponsored Ads, often referred to as Pay Per Click (PPC), typically account for 2% – 3% and in some rare cases approach upwards to 6% – 8% of our customers’ bookings. Individual ROI (Return on Investment) for Pay Per Click advertising depends on variables such as location, spending budget, current Organic and Local FREE listing placement, etc.

The rule of thumb regarding PPC usage is approximately 10% to 15% of Web surfers tend to click on PPC Ads, and 85 to 90% tend to click on Organic or Local FREE listings.

So, if you are interested in even more exposure for your Web site in the search engines, want to close the gap on the 10%  to 15% of Web surfers that click on PPC ads, and would like to have your site included in the popular Pay Per Click programs, we will work with you to choose, set-up, and train you on how to maintain your PPC account.

We caution clients to proceed into the PPC Internet marketing arena with a strong resolve when setting their monthly budget for any Pay Per Click campaign (be it Google AdWords, Google AdWords Express, Microsoft adCenter, Facebook, etc).  Regardless of where you set your budget, these entities will always recommend you spend more and can happily spend your monthly budget by displaying your ads until the clicks are achieved.  Yes, you want the traffic, but you want it to be well qualified and driving bookings to your business.

If your online reservation company supports it, you might also consider setting up Google Analytics Goal Tracking or E-Commerce Tracking.  We are available to consult with you on that as well at our regular Development Rates.  If you are already an Acorn-IS Intell-a-Keeper client, make sure to have us set up the appropriate query-tagging of the keywords in your new campaign.  This is a critical tracking step in determining your ROI, and we can support you with that calculation.

  • Time billable at Marketing and/or Development Rates depending on the support needed.
  • Typical Set-up and Training Costs start a $250 per Campaign Program.
  • Follow up review of campaign performance and/or training is billable at our regular Marketing Rates.
  • Support for Regional or State Association Pay Per Click campaigns is also available; contact us for details and pricing.

Does not include the cost of the PPC company fees paid for ongoing advertising.