. . . your guest makes an Online Booking.
Script code will be added to any non-commissionable online reservation system that permits such code as Conversion tracking for Google Adwords or Overture PPC. This is a one time coding effort. This currently works with Webervations and Availablity Online, as customers with other online reservations systems wish to install Intell-a-Keeper™ Acorn will need to work with those companies to provide the same type of access to their system’s tracking to make this work.
The Innkeeper will receive a separate E-mail with the tracking information about this reservation, including a reservation number that matches the reservation number recorded in the online reservation system. This tracking information will also be stored in the Intell-a-Keeper™ Reporting System Database for archival and reporting purposes.
. . . your guest is on a PC looking at your web site or can easilsy access your web site when they call to make a Phone Reservation.
An Intell-a-Keeper™ button will be placed on all visible pages of the Innkeepers website. When this button is clicked, it will load a screen consistent with the Innkeepers web site design and will require the guest to key in a password provided by the innkeeper. At the end of the phone booking, the innkeeper will instruct the guest to please click on the Intell-a-Keeper™ button, key in the name on the reservation and put in the passcode and click submit. This action will invoke an e-mail to be shipped to the innkeeper with the tracking information about this reservation. This tracking information will also be stored in the Intell-a-Keeper™ Reporting System Database for archival and reporting purposes.
Note: The reason for the passcode is so that you only receive actual reservation referrals, and not just data that someone can type in that would skew your percentages in the Intell-a-Keeper™ Reporting System.
Sample Script to be used with the phone guest: “… There’s just one last thing we need to do to finish up booking this reservation. Do you see the Intell-a-Keeper™ button at the bottom of the screen? Great – please click on it – put in the name we have on the reservation and key in (tell them your short access code that you've been provided) and click send. Thanks - This will help me log where you found us on the internet.”
. . . your guest calls you on the phone but is NOT at a PC while on the phone.
You must make sure you have a valid e-mail address to make this type of reservation tracking work. Tell the guest you will be sending them a confirmation via e-mail, and they will need to click on the link in the e-mail to confirm the reservation by typing in the name on the reservation and clicking submit.
A link to a private tracker page on your web site will be included in the e-mail confirmation sent by the innkeeper. Once a guest receives the confirmation, they will know to click to confirm they got it. When the guest enters their name and clicks submit, this will invoke an e-mail be shipped to the innkeeper with the information about where this guest found them. This tracking information will also be stored in the Intell-a-Keeper™ Reporting System Database for archival and reporting purposes.
. . . your guest sends a simple e-mail request that is NOT part of an Online Reservation System.
Since you’ve received an e-mail as the first line of communication from your guest, you already have the guests e-mail address. You’ll simply follow the same rules as provided in the step above (where the guest is NOT near a PC) and ship them their confirmation, with the link and brief instructions for them to click to confirm receipt by typing in the name on the reservation.
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