Sending an E-newsletter (electronic newsletter) or paper postcard to guests currently in your guest contact management system 6-10 times a year can be most effective for generating income for your small business.

Archiving past newsletters on your Web site gives future guests an idea of things to do in the area and how you will stay in touch with them for return visits. Online newsletter archives also build search engine page density, which helps with your organic placement. The purpose of a newsletter or postcard is to market to your returning guests, letting them know about upcoming specials or events, encouraging extended stays, etc. It is important to be specific, brief, and have a “call to action” in your message.

Tip #1: When was the last time you sent out a newsletter?

Tip #2: Do you use YourMailingListProvider.com(YMLP.com), Constant Contact, or iContact to send your announcements & newsletters? If not, let us know, and we can help you set up an easy way to capture emails and transmit newsletters to your past & future guests. These products are easy to use and cost as little as $5/month for a subscription to their services.

Tip #3: Many of these email transmission products allow you to group your email lists by guests, media, areas of interest, and other separators, which can be a very effective and efficient way of communicating with these varied groups.

Tip #4: Have you asked us to build you a simple, attractive, and functional newsletter template that looks like your Web site? We can design, load, and test a newsletter template for you for less than $100. You can update your content monthly and send newsletters like a pro!

Tip #5: Need help loading your current email list into one of these email transmission products? Acorn Internet Services can help.