| Keyword Phrases - Keyword Phrases are groups of words that the general public are typing to search for certain products. If you are interested in looking at what people are typing you may use free tools provided by Overture.com or Google.com. |
Meta Tags - A Meta Tag is a special HTML tag that provides information about a Web page. Unlike normal HTML tags, meta tags do not affect how the page is displayed. Instead, they provide information such as who created the page, how often it is updated, what the page is about, and which keywords represent the page's content. Many search engines use this information when building their indices.
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PPC (Pay Per Click) - Pay Per Click Programs are available through companies such as Google Adwords (this data is fed into the Google.com search engine), Overture.com (This data is fed into Yahoo and other Yahoo supported search engines), and smaller companies such as Find What and Look Smart. Pay Per Click Programs DO NOT CONSIDER whether or not your Web site has been developed to be search engine friendly. They simply want you to choose phrases that you want your site to appear on, then you pay every time someone clicks on that listing. You will recognize a PPC listing in any of the search engines because it will be in a section denoted SPONSORED LINKS, RESULTS, or SITES. So when you see the group heading SPONSORED LINKS, RESULTS, or SITES, you know that if you click on a listing in that section, the vendor will have their account charged at the point you click. Every PPC system does their placement and cost structures a little differently, but what they all have in common is that when an AD gets clicked on, the vendor pays - - - Every Time. |
| PPI (Pay Per Inclusion) - Pay Per Inclusion Programs are available through companies such as Yahoo Site Match. Where as PPC programs do not care how well written your web site is to give you high PPC placement, PPI programs are very similar to Organic Traffic, that you pay for. PPI charges x amount of cents a click, and in return, they will index your site every 1-2 days instead of the standard 4 - 6 weeks. If your site isn't Search Engine Friendly, a PPI program will not work well for you. |
| Organic Placement - Organic placement, also known as natural and sometimes free placement, is the ability for the search engines to read your Web site (also known as spidering, crawling, or indexing) and based on your Web site metas, content, and search engine popularity, place your listings in their displays at NO COST. This is not to be confused with PPC (Pay Per Click) placement where a vendor “pays per click” to be seen. PPC doesn't consider how well written the site is for indexing (i.e.: Is it search engine friendly?); only that the vendor is willing to pay to be seen. |
| Search Engine - An online tool provided by various companies that allows a web user to search for information on any topic. Top Search Engines are Google, Yahoo, MSN and AOL. The four of these companies make up 95-97% of all searches throughout the world. |
| Search Engine Friendly - The process of creating a web site with Meta and Text Content that can be read and understood by the various search engines. |
| Search Engine Popularity - Once a web site has been made Seach Engine Friendly, the search engines will index that site and all of it's pages. But where that site shows up in the search engine listings is heavily determined by how popular the site is. IE: How many other web sites out in the world link to that site. Note: These links are not all weighted the same, or counted the same by the various search engines (Google, Yahoo, MSN and AOL.). |
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