It is a GOOD IDEA to gather and review your Web site statistics on a monthly basis. This way you can keep track of trends and visitor counts from the previous months and years. If your trends are showing more visitors, that's a good thing. But if you are losing visitor traffic, it may be time to update your site and its Search Engine Friendly features.
Information gleaned from a Web site tracker can help you make smart marketing decisions.
First, you want to know how many Unique Visitors are coming to your site each month and what other Web sites are referring customers to your site.
Secondly, if you are paying directories or listing services to advertise for you, you will want to use your referrers' tracking as a benchmark. If these companies do not send much traffic through to your site, a phone call is in order to find out why. Sometimes these companies have their own statistics. You may find your page on their site is getting much more traffic than those customers who actually click through to your site. With this information, you can decide to keep those directory listings that are working for you or drop those that are not working for you.
Third, if you have made your site Search Engine Friendly you need to watch the Search Terms (keywords) people are using to find your site and use this information to tweak your meta tags and Web site content, if necessary. If a term isn't working well for driving traffic, change it. If it is, you know your tags and content are doing their job.
Finally, if you are serious about taking your Tracking Information to the next level, consider purchasing a Sales / Booking Tracking System to add on to your Statistics Tracker.
With a Sales / Booking Tracking System you will know FOR SURE where your bookings are coming from and not just your Web site traffic. |
